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MGS Ghee Case Study

Making Purity Reach Every Household

Client

MGS Ghee

Industry

Food and Beverages

Website

www.mgsghee.com

Timeline

2021 - 2023

About MGS Ghee

Company

Mysore Ghee Stores is a leading ghee company in India and was founded in the year 1956. The purity of ghee stems from their ancestral traditions, and they have built a legacy of supplying authentic desi ghee over the years. They adhere to their practices of always making fresh and pure ghee and today the company has become synonymous with ‘Purity’ in the Indian market.

Objectives

Challenge

Ghee is an essential ingredient in any Indian meal, and it is not only a taste enhancer but also the purest substance known to mankind. Mysore Ghee Stores is a company built on purity and the trust of its loyal customers through local distributions.

 

With the changing times, expanding and establishing in the digital world was not just a necessity but also a means of transcending physical boundaries. Their vision of being able to provide pure ghee to every Indian household was possible by going digital.

The online market is crowded with numerous players providing unauthentic products, and MGS Ghee wanted to bring authenticity with their fresh and pure ghee products. Catering to a large demographic ranging from kids to elders, MGS Ghee aims to expand their online presence and build a community for like-minded ghee lovers.

Our Approach

Solution

An established company that sought to expand its brand and business using digital is a dream to work with. Our first instinct in taking the brand online was to build successful digital campaigns around the business.

 

The early stages of online marketing and social media campaigns were well received by ghee lovers, which kept the online momentum going. The process of digitization helped MGS Ghee in reaching markets beyond the local distributors and soon the brand started tapping into distant land.

 

The efforts behind each campaign were reflected by social media growth and successful reviews from the customers. Slowly and steadily, today we are on the path of developing a community of loyal MGS Ghee customers.

 

Indeed purity is reaching every household.

Digital Report

Result

Website Design and Development | Saka Digital - A Complete Digital Marketing Company
20,000 +

E-Commerce Sessions

Users from various parts of the globe connected , showing social media in today's world.
4,06,500 +

Digital Reach

A link connecting two bars, representing customer retention.
0.8

Avg Digital CPC

Social Media Management | Saka Digital - A Complete Digital Marketing Company
27.35 %

Customer Retention

Website Design and Development | Saka Digital - A Complete Digital Marketing Company
25,000+

E-Comm Sessions

Users from various parts of the globe connected , showing social media in today's world.
6,00,000 +

Digital Reach

A link connecting two bars, representing customer retention.
0.8 ₹

Average CPC

We have been working together for several years and have seen a significant growth in the digital space. They maintain our online store and have assisted us in increasing our engagement across all online platforms by developing campaigns around our business.

Making Purity Reach Every Household

MGS Ghee Case Study

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