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Dr. Maria Church Case Study

Digital Presence of a Trailblazing Persona

Client

Dr. Maria Church

Industry

Consultancy Services

Website

www.drmariachurch.com

Timeline

2021-2022

Dr. Maria Church

Company

A leadership entrepreneur, Dr. Maria Church has over 25 years of diverse experience of working across fortune 500 companies, local governments, non-profits, and academia. She started the movement of Love-Based Leadership to revolutionize the workspace culture from fear to love. Dr. Church is an NSA Certified Speaker and best-selling author whose work has been featured in leading forums, including Forbes and ABC News.

Objectives

Challenge

Dr. Maria Church International LLC provides leadership solutions to government and corporate sectors. She is an NSA Certified Speaker, and her transformational ideas made her the best-selling author of ‘Love-Based Leadership: The Model for Leading with Strength, Grace, and Authenticity.’


As the Internet continues to grow in popularity, readers and publishers shifted to online platforms such as Kindle, Amazon, and iBooks. This led to the decision to launch her next book, ‘A Course in Leadership: 21 Spiritual Lessons on Power, Love, and Influence,’ in the digital space.


For an individual who achieved so much before the advent of the digital age, publishing a book online requires the right approach. In the modern world, a strong online presence is created using websites, social media networks, digital content, and online advertisements.


Bridging the gap between the physical and digital worlds was the complicated challenge ahead of us.

Dr. Maria Church Top Grid
Dr. Maria Church Buttom Grid

Our Approach

Solution

Dr. Maria Church is a pioneer in the field of leadership who changed the workplace culture by introducing ideas like love, authenticity, and spirituality. Her best-selling books, ‘Love-Based Leadership’ and ‘A Course in Leadership,’ are essential reading for a modern leader.

Working with an established persona is a rewarding experience that provides opportunities for individual and business learning at all times.

The book launch was Dr. Church’s first digital book campaign. The promotional campaign was designed to achieve two goals: reaching her target audiences and retargeting her existing clients and network.

The successful launch increased attention and traffic, making way for the next step of establishing her digital brand. We then collaborated to successfully manage her online presence and the organisation’s digital media needs.

Digital Report

Result

Facebook - Social Media | Saka Digital
$0.2

Facebook CPC

Users from various parts of the globe connected , showing social media in today's world.
1,23,800 +

Digital Reach

Linkedin - Social Media | Saka Digital
%0.5

LinkedIn CPC

facebook
$ 0.2

Facebook CPC

Users from various parts of the globe connected , showing social media in today's world.
1,23,800 +

Digital Reach

Linkedin - Social Media | Saka Digital
$ 0.5

LinkedIn CPC

Integrity - Saka Digital - A Complete Digital Marketing Company
2,500 +

Conversions

The team was very responsive, very helpful, and very open to recommendations or suggestions. I appreciate their work product and professionalism, as well as receptiveness to my input for changes. Strongly recommend for one-time or repeat work!

Digital Presence of a Trailblazing Persona

Dr. Maria Church Case Study

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